Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very …
How Marketers Can Use Audience Segmentation to Achieve Rich ROI Read More
Ethics differ from person to person. An unethical deed can be morally wrong but not illegal. Similarly, manipulating a person’s opinion can be rationalized if it serves our best sales strategies …
Best Sales Strategies Don't Include Covert Manipulation Read More
What do you do when your sales process has hit a wall? Your efforts to close a deal that has stalled are important. Thoughtful actions can move the deal forward and over …
How To Close A Deal That Has Stalled Read More
During the first half of the Super Bowl that featured the Kansas City Chiefs against the San Francisco 49ers, the Chiefs were not playing very well. To make matters worse, …
Super Bowl Altercation Between Travis Kelce and Coach Andy Reid – What Do You Think? Read MoreThe International Society of Automation sees Mimo as a way to expand membership and grow globally. The International Society of Automation has created an AI-driven large language model (LLM) that’s …
Automation Group Launches LLM Tool Read More
Caitlin Clark is a phenomenon. She is a senior at the University of Iowa. This year she has broken too many records to list here. However, the big one is …
Appreciating Greatness – Catlin Clark Read MoreThe 2024 ASAE Annual Meeting and Expo is fast approaching. Here are some key articles to read before the event. Whether you’re heading to Cleveland for this year’s Annual Meeting …
Advance Reading for #ASAE24 Read More
Nick Saban is regarded as the best college football coach of all time. He had an amazing career, winning 7 national championships. This career came to an end a few …
Weighing the Benefits and Negatives of NIL Read More
In the first round of the NCAA Men’s Basketball Tournament, Chad Baker-Mazara, an Auburn player, deliberately elbowed a player from Yale. Chad lost his cool. For his actions, the official …
Auburn Player Gets Ejected, Which Contributes to 1st Round Loss in NCAA Tournament Read More
I always remember my mother telling me to choose my friends wisely. If you befriend the wrong person who does the wrong thing at the wrong time, and you are …
Choose Your Friends Carefully Read More